The structured memory of your brand.
Base centralizes everything your team and AI need to know: learnings, brand identity, competitors, and assets. One place, always up to date.
The problem Base solves
E-commerce teams waste time searching for what they already know. Base changes that.
Your campaign insights are scattered across Slack, Notion, spreadsheets, and people's heads.
Every learning is captured, structured, and accessible. Your team never starts from scratch.
Your generic AI knows nothing about your brand, customers, or market.
Labs66 AI draws from your Base for contextualized and relevant answers.
New team members spend weeks understanding the brand and its history.
All context is in Base. Instant onboarding, zero knowledge loss.
Everything your business knows, structured
Four pillars that feed the AI and give your team a cumulative advantage.
Learnings
Every test, campaign, and analysis generates insights. The AI captures them automatically or you document them manually. Nothing is ever lost.
- Automatic capture from AI conversations
- Categorization by area (acquisition, retention, creative…)
- Complete and searchable history
Brand profile
Your identity, structured. Tone of voice, positioning, target audiences, and values. Everything is defined once and used by the AI in every interaction.
- Positioning and value proposition
- Personas and target audiences
- Tone of voice and editorial guidelines
Competitors
Document your competitors, their strengths, weaknesses, and your differentiators. The AI uses them to refine its recommendations.
- Structured competitor profiles
- Strengths and weaknesses analysis
- Competitive advantages identified
Customer feedback
Centralize customer feedback: reviews, comments, and purchase data. The AI understands who buys, why, and what blocks them.
- Centralized customer reviews and verbatims
- Objections and purchase barriers identified
- Purchase behaviors and journeys documented
The more you enrich Base, the more precise the AI becomes.
Every learning, every competitive data point, every element of your brand profile is directly used by the AI to contextualize its responses.
This is not a generic chatbot. It's a copilot that knows your business.
Learn more about the AIof AI responses contextualized by your Base
Automatic capture of learnings from every conversation
of knowledge between team members